August 9, 2022



Will Jensen: Aligning Success with Strategic Planning

6 min read

Lucky sufficient to begin a profession in Silicon Valley within the early 90s in area gross sales, Will Jensen was all the time persistent in pursuing success, adapting to the altering circumstances. He shortly realized to switch his fashion in working with purchasers to match the completely different conditions. He managed to depart a dent within the universe together with his superior observe report of success in organizational administration from setting engineering path, enterprise improvement, strategic planning, product improvement, and operational administration.

Because the CEO of Blue Diamond Industries, part of Hexatronic Group, Will focuses on offering HDPE (Excessive-Density Polyethylene) conduit options by its devoted, wholesome, inspiring office of staunch workforce members, manufacturing developments, and plastic extrusion optimization. It’s dedicated to enabling advances in infrastructure growth with its HDPE conduit safety options.

Insights Success caught up with Will to get the know-how of his inspiring management, bringing a much-needed change within the trade.

Beneath are the highlights of the interview:

Transient our viewers about your journey as a enterprise chief till your present place at Blue Diamond Industries. What challenges you needed to overcome to succeed in the place you’re at present?

As my profession progressed into managing organizations and product improvement, I put my impatient and protracted nature to good use, driving the development in valued development with a number of of the businesses I’ve labored for. Though, I did be taught in a short time that clear communication is absolutely the key to organizational success and the general success of the companies I used to be managing. Whereas I could have had a imaginative and prescient or thought on the path of the enterprise, if I didn’t have the group’s buy-in, it will have been an uphill battle organizationally and externally inside the market. Articulating the imaginative and prescient ensured that the group understood the significance of the required actions. Bear in mind I mentioned I used to be persistent and impatient, so I needed to be taught or work out a method to get organizations simply as excited or impatient as I used to be in regards to the alternatives to create probably the most worth and development for these companies. That compelled me to enhance on my talking and writing to people or giant teams in these companies whereas not forgetting that communication is a two-way avenue. Much like once I was in area gross sales, I wanted to pay attention. Hear attentively to make sure there was understanding and pay attention to have the ability to tackle counter-arguments. Purchase-in from the group is vital to influencing the organizational adjustments or evolution in driving a enterprise right into a development mindset. I additionally realized to be very intentional with phrases, actions, and accountability, together with improved communication. It’s intentional about celebrating the successes of the enterprise and of the people within the enterprise as little or massive as they could be to construct a momentum of feat and that development mindset all through the group.

As I discussed, I began my profession in Silicon Valley, and that’s additionally the place I additionally confronted my darkest time from a profession perspective. I used to be blessed to have a thriving profession and stand up by completely different administration roles starting within the mid-90s. Then the early 2000s occurred with the dot-com bubble burst and the shrapnel that impacted most of the adjoining markets. I went from encouraging a development mindset and driving innovation to a cost-cutting mindset. I needed to terminate pals that each labored straight for me and inside the group, individuals whose weddings I not solely attended however was part of. Crew members whose dad and mom and grandparents I had met.

For a time frame after the bubble burst, I grew to become consistently apprehensive in regards to the cash being spent in my enterprise and never the worth or good thing about the merchandise the enterprise might produce. However in time, I realized to successfully steadiness development and profitability to be extra agile in order that I could lead on a enterprise by good occasions and dangerous. Creating a company that would shift their enterprise and assures the enterprise’s scalability might accommodate the anticipated development or potential retractions.

Moreover, from that have, I did be taught that whereas it’s great to be pleasant together with your workforce members or subordinates, I wanted to set higher boundaries in order that the friendships didn’t impression my efficiency, their efficiency, or the skilled points of energy between myself and my subordinates. As well as, I didn’t ever need to look a detailed buddy within the eye and inform them they have been being terminated. Right now whereas I’m open to socializing outdoors of labor and fostering connections, I’ve set boundaries for myself to restrict these private connections that had beforehand led to one thing past the confines of a working relationship. I as soon as had a supervisor inform me, “It’s lonely on the high…” on the time, I didn’t actually recognize his assertion, however after my dot-com expertise, that assertion grew to become fairly profound.

As a pacesetter at present, I method challenges with a fantastic depth of duty and need and won’t again down from impediments and setbacks.

Undeniably, know-how is enjoying a major position in virtually each sector. How are you leveraging technological developments to make your options resourceful?

We’re leveraging know-how to drive developments in manufacturing output and high quality. We’re difficult the established order by using manufacturing, processing, and productiveness from adjoining manufacturing markets to create market-leading developments in HDPE conduit manufacturing. These developments have led to the acceleration of output for Blue Diamond, permitting us to tackle extra alternatives. Our automation and the deal with optimization have diminished our manufacturing lead occasions whereas growing our price and aggressive place available in the market.

Moreover, we have now employed know-how in our product evolution and the event of recent merchandise to supply the absolute best safety with an HDPE conduit. Our utilization of simulation design fashions and plastic extrusion optimization delivers the utmost worth in our HDPE conduit.

Blue Diamond acknowledges we should evolve our manufacturing and innovation to maintain up with the altering calls for and ongoing disruption.

Digitization has given us the chance to reinvent our provide chain and optimize our complete operational effectiveness.

The place do you envision your self to be in the long term, and what are your future objectives for BDI?

I must say the reply to this query lies in what is going to make Blue Diamond profitable, which is difficult work, dedication, endurance, resilience, and by no means giving up on the enterprise. Right now Blue Diamond is a part of Hexatronic Group, which has made a dedication to help and spend money on the individuals of Blue Diamond as we broaden our price within the market. Whereas firms come and go, Blue Diamond has such a powerful, deep-rooted tradition and, by our merchandise, allows the development of information communications which can stand the take a look at of time. Blue Diamond’s dedication to success and our ardour for reaching or enhancing the telecommunications market will enable us to proceed to attach with prospects and meet their expectations for a few years to come back.

What could be your recommendation to budding entrepreneurs who aspire to enterprise into the enterprise sector?

Play to your strengths, and don’t neglect your personal competencies. Ensure you have a goal. The aim will offer you a compelling argument to achieve the required buy-in and dedication of others, whether or not it’s buyers or your personal group. Use this goal to align and determine a services or products that’s both being under-served or isn’t being addressed. An aspiring entrepreneur ought to keep away from doing what’s already being finished, whether or not it’s a services or products. Additionally, don’t neglect about an important a part of what you are promoting or group…the individuals… your individuals inside the enterprise you may have created. The tradition of what you are promoting needs to be a aggressive benefit, and it’ll guarantee what you are promoting thrives.

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