August 13, 2022



Valeria Segovia: Delivering Designs to Create a Higher World with a Sense of Duty

5 min read

Confronting the challenges on the earth by using design excellence may also help individuals create a greater world. When Valeria Segovia felt an infinite sense of duty to set a precedent, she felt a necessity to indicate different youthful ladies that something is feasible, fueling her ideas to suppose that no matter she achieves is for them.

One in every of Valeria’s core values as an architect and particular person is the significance of happiness and pleasure, and all of it comes collectively when her companions, groups, purchasers have an excellent time within the course of and on the finish of a mission.

As a Design Director and Principal at Gensler, Valeria leverages her 17 years of expertise to guide mission groups to ship design excellence for purchasers by adopting a forward-thinking and holistic method.

Embracing Totally different Cultures and Celebrating Variety

Valeria was born in a extremely city context inside a polarized socioeconomic panorama of extremely colourful Mexico; full of wealthy tradition, sturdy heritage, and a powerful sense of neighborhood. Town formed the way in which she navigated her profession. Nonetheless, she left Mexico to check in Italy and London, embracing completely different cultures and celebrating range.

Challenges began showing as Valeria attained management positions. Quite a few instances, she was the one one with an accent within the room or the lone feminine voice with skilled builders, designers, and engineers.

In her expertise, the extra senior the setting, the much less various it grew to become. As a Mexican girl, she needed to double up her confidence to reassure others that she might do the duty.

Valeria had a stable help base at Gensler. She felt like her voice was heard, her opinion counted, and her perspective was essential, making her really feel accountable and accountable to make sure that others really feel the identical manner.

Unimaginable Inspiring Ethos

Gensler’s ethos is extremely inspiring, and it prioritizes individuals, the Gensler household, its purchasers, and communities. Gensler delivers designs to create a greater world and has publicly expressed its dedication to Local weather motion. There isn’t any manner again; it has created a roadmap to rework Gensler ’s portfolio to attain carbon neutrality by 2030 and is imagining the way it can construct cities with out solely counting on offsetting for carbon neutrality.

Valeria believes, “We can’t be constructing the brand new issues of tomorrow; we should continuously consider what we’re doing and the affect it has on the setting.”

Specializing in Design Excellence

Since day one, Valeria has targeted her profession on design excellence; she has three important phrases: context, course of, and folks. She asserts, “Design is throughout us; in every single place you look, there’s design; what makes it rely is its context and the way context interacts with design. Context might be many issues; geographical, historic, political, financial, and extra.” Valeria believes that an important facet of excellent design is its relevance which is dictated by its relationship with its context.

Valeria thinks {that a} good design is a product of a rigorous course of that’s scientific and measured on the one hand however visceral and intuitive however. The method ought to at all times be mirrored in a roundabout way within the end result. She says, “It takes time to construct buildings, and much more in London, so it is very important be sure that there’s pleasure within the course of and the result.”

Serving to Designers Bridge Workflows

Valeria says that know-how is critical for the design and development business in any respect ranges and never solely all through the design and development however for the lifetime of the constructing.

Gensler has developed platforms to assist designers bridge workflows and disciplines higher. Know-how is an integral a part of the mission course of. It wants to remain on the leading edge to permit for self-learning and adaptation not just for effectivity however to create design innovation. There at the moment are unbelievable computational instruments that allow Gensler to check environmental situations and different points as a part of the design course of and never as an afterthought.

Valeria says, “There may be a lot dialogue in regards to the Meta Verse; it’s so spectacular what might be designed within the digital world and to see that there’s a completely different method to create not solely experiences however different points of an individual’s way of life.”

Bringing Variety, Fairness, and Inclusion to Every part

Valeria says, “We have now seen the whole world change, adapt, and flex in such a drastic manner within the final couple of years. We’re beginning to notice that this is a chance like no different to disrupt the way in which we dwell, work, design, and work together with individuals.”

Gensler is totally dedicated to bringing range, fairness, and inclusion to all the pieces it does and ensuring all voices are on the desk, and affecting significant change.

Addressing Important Problems with the World

Valeria sees herself in a world the place there isn’t any ego, the place everybody’s voice counts, and everybody’s wants are addressed. She says, “As designers, we are able to resolve some points by making a design course of that’s inclusive and collaborative, the place all initiatives are purpose-driven and the place we prioritize probably the most essential problems with the world.”

Valeria likes to be surrounded by leaders who lead with compassion and associates who take care of one another and the world. She sees herself in an business the place analysis and knowledge are shared between practices and disciplines with a standard aim and no hidden agendas.

Prioritizing Human Wants and Using Know-how

Valeria asks entrepreneurs to work as an built-in design crew with architects, service designers, and model designers to form experiences collaboratively. She asks them to hunt range of the crew in crafting the expertise – not solely range of experience however the range of lived experiences – completely different backgrounds, ages, life roles, histories.

Valeria continues her recommendation, “What’s most essential is to begin with the wants/intent of the area NOT the medium by which these wants are addressed. Know-how options don’t need to be clearly “digital” on this day and ages. We must always think about how knowledge might be leveraged to drive worth.”

Valeria asks entrepreneurs to hunt solutions to clever questions. It will possibly additionally turn into a stimulus for dialogue. It will possibly present customized experiences and empower service individuals. She thinks it’s best to contemplate human wants first and what applied sciences may finest help them.

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