August 20, 2022

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Tuuli Pärenson: Empowering Companies with Digital Transformation

6 min read

Confucius as soon as mentioned, “It doesn’t matter how slowly you go so long as you don’t cease.” This quote aptly defines Tuuli Pärenson, who’s accountable for quite a few adjustments main agile and lean ideas. By endeavor the act of not taking oneself too severely, she conquered some of the tough obstacles in her early profession.

From being on digital transformation journeys to being part of quite a few large-scale reforms, Tuuli has come a good distance in her profession. At the moment, she is serving because the CEO of Gofore Estonia, a global software program growth and consulting firm. On this function, her final purpose is to see her prospects flourish of their companies.

Tuuli takes on points head-on and makes a change. At Gofore, she is accountable for worldwide enterprise growth with the purpose of making a extra moral digital setting. At the moment, Tuuli is main the subsidiary positioned in Estonia, however every day, her staff works as a crew with the Gofore group.

We at Insights Success caught up with Tuuli in our endeavor to search out “Prime Inspiring Ladies Leaders to Watch” to be taught extra about her journey and the way she is driving a transformative change within the IT sector together with her experience.

Beneath are the highlights of the interview: 

Enlighten us on how your various skillset and expertise in numerous fields have helped Gofore to flourish.

I joined Gofore about 3 years in the past to help Gofore on its worldwide journey. I’ve a protracted expertise in driving change and IT-related adjustments in numerous company and public sector organisations. For instance, I used to work as a director of growth within the banking sector when Estonia took the euro into use. I led the change of changing the info change resolution, that was utilized by all authorities organisations. I helped one of many largest telecommunication corporations in Estonia (Telia) enhance enterprise agility by means of main the digital transformation.

On the finish of the day, all adjustments are about individuals and serving to construct a chunk of shared data, why are we altering in any respect. Irrespective of if these adjustments are about Gofore or serving to our prospects to take the digital transformation path.

Inform us extra about your organization its imaginative and prescient and the important thing points of its stronghold within the IT companies house.

Gofore is led by agile and lean ideas, and we actually consider in them. We consider in working along with our prospects to assist them obtain their objectives. That’s the reason we have now consciously determined to be a pure-play consultancy. After we provide administration advisory companies, then the consultancy method might be no shock.

What has shocked a few of our prospects is that we apply the identical ideas to the whole lot we do: could it’s the duty within the discipline of safety, knowledge, design, or coding. Our consultants work hand in hand with our prospects to guarantee that we give attention to what’s essential and make the selections which can be greatest for the particular buyer. We’re proud that within the 2021 buyer survey, our web promoter rating was 54. That’s considerably increased than the market common.

We actually consider that’s equally essential how we do issues, not solely what we do. And you will need to additionally assist our prospects develop the competencies and capabilities that they should function within the altering setting. We will try this by means of devoted items of coaching, however we additionally do it as a part of our day by day work – by means of discussions that assist us make one of the best selections collectively and assist our prospects to know why we’re choosing one possibility over one other. 

Contemplating the instance of the COVID-19 pandemic, how do you intend to navigate by means of comparable conditions sooner or later? What efforts did you are taking through the pandemic to maintain operations and make sure the security of your staff on the similar time?

We’re the main digital transformation consultancy, and subsequently we have been ready for the work within the digital setting solely. We didn’t have to invent something as all of the programs, options, and dealing strategies have been in place earlier than. We have been blissful to see that the identical utilized to our long-term prospects. We had ready collectively for the digital period, even when we had not hoped it to take over virtually the whole lot.

As our prospects have been nicely ready, then we might afford to give attention to what we consider issues probably the most. It’s the well-being of our consultants and staying mentally wholesome when working remotely.

Please share your opinion on how the adoption of contemporary applied sciences like AI and ML is impacting the IT trade and the way is Gofore driving the expertise wave?

One of the crucial essential points of an agile and lean group is organizing round worth. That’s what we consider ourselves and that’s what we advocate to our prospects. No resolution ought to ever begin from deciding on the expertise. The place to begin for designing any resolution is knowing the problem that we or our prospects have after which choose one of the best instruments.

For us, as a consultancy, it’s after all essential to concentrate on the trendy and rising applied sciences and ensure our consultants have probabilities to be taught and experiment with them to have the ability to assist our prospects make the proper choices.

As a longtime trade chief, what can be your recommendation to the budding entrepreneurs and fans aspiring to enterprise into the IT trade?

I don’t like to speak concerning the IT trade. We don’t discuss concerning the administration or management trade, can we? Organizations want IT as they want management or accounting. These features are continually wanted, and consultants are continually wanted.

Consider it as a spoon within the film “Matrix,” the place the Buddhist boy mentioned: “Don’t attempt to bend the spoon, that’s unimaginable. As an alternative, solely attempt to notice the reality… there isn’t any spoon. Then you definately’ll see that it isn’t the spoon that bends, it’s only your self.”

How do you envision additional strengthening Gofore’s stronghold in 2022 and past? 

Gofore stays to be one of the best associate in ICT for organizations who consider in organizing round worth and need to enhance their enterprise agility. Our stronghold has been, is, and might be our buyer’s success.

Please give us a number of testimonials of your purchasers/prospects and an inventory of awards/recognitions that precisely spotlight your group’s place available in the market. 

I can share solely the remarques which can be agreed to be shared by means of our web site. Though we associate with our prospects for years, then there may be smaller initiatives inside the cooperation. We do have quite a lot of expertise with the general public sector in Europe and worldwide industries, but additionally with start-ups.

The most effective reward for us is once we see our prospects succeed of their enterprise. I believe that the innovation supervisor of electrical energy distribution firm Caruna Mika Suomi has summarized it very nicely: “The primary factor was that the individuals from Gofore weren’t afraid to inform us in the event that they thought our concepts have been dangerous.”

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