August 20, 2022



Tunas Farm: The Future Farm Facilitating Reasonably priced Premium Greens

7 min read

City agriculture has been proved in analysis and apply over the past 20 years to assist mitigate the implications of local weather change whereas additionally rising the city high quality of life.

Cities are as soon as once more turning into areas for rising meals since folks these days favor to reside in inexperienced and sustainable metropolis facilities that may present recent, regionally produced meals. It’s a brand new world and this new world calls for trendy farming options. Enter the Indonesia-based agritech start-up – Tunas Farm.

With a objective to urbanize farming to create sustainable meals manufacturing in cities, Tunas Farm leverages idle belongings and turns them into meals manufacturing utilizing IoT and precision farming strategies. The corporate believes that cities ought to be capable to produce their very own meals as a result of inhabitants issues, urbanization, and different features corresponding to local weather change and pure disasters that may have an effect on the meals provide.

With such an impressive imaginative and prescient, Tunas Farm is on a mission to alter farming as we all know it. We, at Insights Success journal, are honored to current you with an interview that we performed with the CEO of Tunas Farm – Widya Surya Prayoga.

Widya shared with us the journey of this bold enterprise and the way the management crew—which incorporates Rudwiky Okta Putra (CTO), Jeremia Michael (CCO), and Topaz Kumoro (COO)—plan to scale the agritech enterprise in Indonesia and the world.

Beneath is an excerpt of that interview:

Please transient our viewers about your organization, its USPs, and the way it’s positioned as a number one identify within the horticulture sector.

Tunas Farm is an urban-focused agritech startup with our tagline “your native future farm” that means we’re the answer for not solely meals but in addition wholesome and hygienic meals straight from our farms to customers’ doorsteps.

Our mission focuses on three fundamental points, particularly Manufacturing Price, High quality, and Promoting Value. In Indonesia, many of the low-priced greens are of poor high quality (grade 4), use soil, and maintain heavy injury. Different greens entail hydroponic greens (class 1), however their worth is excessive. The issue at giant is that each sorts of greens depend upon the climate. Each strategies are unsustainable and unpredictable.

That’s the place we are available in. With low manufacturing prices, premium high quality, and reasonably priced costs, we intention at offering reasonably priced premium greens.

Tunas Farm is the primary indoor vertical farm in Indonesia and we’ve a mission to current our indoor amenities in all cities in Indonesia and have a constructive influence on the sustainability of agriculture in Indonesia.

Not solely that, however we additionally place ourselves as a associate for universities to coach college students to get immediately concerned in the true work atmosphere in trendy agriculture, as a result of we had been very troublesome to search out indoor farming consultants after we first began Tunas Farm. With this step, we hope to turn out to be a frontrunner within the trendy agricultural trade in Indonesia.

Please inform our readers about your self and the management crew at Tunas Farm. Additionally enlighten us about your skilled journeys, and the way they’ve contributed in the direction of the corporate’s success.

I, Widya Surya Prayoga (CEO), began my profession with an promoting company as an IT skilled, and in 2019, met Rudwiky Okta Putra (CTO) who developed a instrument to acquire knowledge within the discipline for land-use agriculture. Rudwiky makes a speciality of Human-Laptop Interplay and software program engineering. He’s very proficient in IoT and automation. In late 2019, we found a brand new technique of farming referred to as the Indoor Vertical Farming within the USA (Aero Farm).

So, we determined to construct our prototype home package with the identical strategies and gadgets (sensors, automation) we bought the primary purchaser for that home package. Lengthy story brief, there are VCs who’re all in favour of our thought and assist us construct Tunas Farm. Now we’ve one other Co-founder, Jeremia Michael as our CCO, an skilled founder in addition to a hustler in our crew who will help us in enterprise improvement and industrial features.

In 2021, we managed to construct two different amenities in Malang metropolis and Pontianak metropolis with the identical idea and every facility can produce round 10kg/m2 space a month with solely 100m2 amenities.

We hope that our amenities will have an effect on the neighborhood to carry options for sustainable agriculture. For now, with our respective experience, we really feel that we’re full sufficient as a small crew able to open the market and begin a brand new leap. In fact, as our firm grows, we are going to at all times search for the most effective abilities in Indonesia to collectively develop when it comes to science for planting crops and growing the enterprise itself.

Being an skilled chief, share with us your opinion on what influence has the adoption of AI and machine studying applied sciences had on the horticulture sector and what extra might be anticipated sooner or later?

For my part, AI and Machine Studying may also help course of the information that has been collected after which flip it into information, in order that we as trade gamers, particularly in agriculture, can use that to make sensible and strategic selections in our each day enterprise. They will do demand forecasting, climate forecasting (if planting within the open), or the information can enhance productiveness and high quality of agricultural merchandise corresponding to AI which is used for irrigation methods.

The system can examine a set of information that’s examined on a plant with a wide range of sure variables in order that it will probably produce good output in offering vitamin to crops or at sure instances of watering and might even alter the specs and harvest schedule of a plant.

Sooner or later, agriculture might have to hitch the Blockchain or crypto ecosystem the place agriculture turns into a dependable use case and in addition a really promising underlying. Nonetheless, all of it wants to begin from the present years, getting ready knowledge from upstream to downstream, supply-chain, and in addition downstream degree for distribution. So, when the time comes, agriculture will turn out to be a really attractive important trade.

Contemplating the present pandemic, what preliminary challenges did you face and the way did you drive your organization to maintain operations whereas guaranteeing the protection of your staff on the similar time?

Again in July 2020, we had been working our firm within the midst of the pandemic, completed our first facility, and begin promoting the merchandise in early 2021. Customers’ behaviors have modified on this interval. They like shopping for on-line by way of an internet site, eCommerce, and WhatsApp.

Through the pandemic, we discovered on-line shopping for preferences rise rising, particularly in ride-hailing providers like Seize and Gojek. We do partnerships with Seize and Gojek, turn out to be their service provider within the Mart platform to seize that second, and alongside we nonetheless have in-house couriers to drop consumers’ orders immediately.

As we use the automation system to observe, the pinnacle growers can work remotely from residence, non-essential employees in manufacturing additionally do business from home. So, we solely use a most of two employees in our facility and we examine their well being often. Their job is to observe the seedling and harvest cycle and serve the orders for patrons.

What could be your recommendation to the budding entrepreneurs who aspire to enterprise into the horticulture area?

My recommendation for entrepreneurs in agriculture is to search out the ache level in your space and sort out it with expertise to have scalability, so what you are promoting mannequin can simply be capable to replicate. Maybe the issue in each nation is totally different, however there’s at all times a niche. Analysis the market, discover the issues as a result of there’s a possibility behind it.

Like for us, in Indonesia, the ache level is on the upstream degree. Thus, we create sustainable farming as a result of our variety of farmers is lowering 12 months by 12 months as a result of urbanization. This influence on farmland decreases round 120.000 ha per 12 months as a result of there’s no subsequent technology to proceed farming exercise anymore.

Farmer remains to be one of many lowest-paid laborers in Indonesia. So, with that knowledge, we attempt to clear up meals safety on an upstream degree with expertise. On the downstream ranges, Indonesia has nice gamers like SayurBox, Tanihub, Astronauts, and so on, so we assist them develop to resolve the supply-chain downside. We assist them safe the provision with sustainable farming.

How do you envision scaling your organization’s operations and choices in 2022 and past?

We’re concentrating on to ascertain 30 amenities within the subsequent 3 years in numerous cities all through Indonesia to serve and stability the demand for greens and comfortable fruits. Alternatively, we may even associate as a lot as doable with corporations within the discipline of recent supply-chain and logistics to succeed in extra prospects who want recent and wholesome greens.

In fact, we can not stand alone with our energy. We additionally invite traders who’re within the SDG program to develop indoor agriculture in Indonesia and develop collectively to turn out to be a part of the fashionable agricultural ecosystem in Indonesia.

Give us a couple of testimonials of your shoppers/prospects that precisely spotlight your group’s place out there.

Our prospects, particularly the F&B trade, are very glad with the options we offer to them, particularly on the difficulty of vegetable provide consistency and high quality. In issues of pricing, we might not be the most cost effective, however we offer added worth and assure to customers from our service degree to have the ability to help their companies development. For direct prospects corresponding to households, our merchandise are thought of to have benefits as a result of our greens have only a few leaves which are wasted as a result of injury and pests, corresponding to these skilled by open farming or greenhouses. So prospects really feel benefited as a result of there may be nearly no waste.

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