Addressing the individuals’s wholesome and attractive meals wants, RAKKAN RAMEN was established by Ryohei Ito with a slogan “Wholesome and Tasty, Our ramen is made with 100% plant-based broth.” AS the Ito is the Founder and CEO of RAKKAN Ramen strongly helps non-animal merchandise and believes the selection we make about what we eat, the place it comes from, and the way it’s made has a direct and consequential affect on the well being of people, communities, and the planet.
To know Ito’s ideologies behind the RAKKAN RAMEN franchise, Insights Success caught up with him to know extra concerning the franchise’s journey, its providers, and the way it helps its franchisees, making certain profitability and model status.
Beneath are the highlights of the interview:
Give us a quick overview/inception of RAKKAN RAMEN, its mission, and the important thing elements of its robust foothold within the meals franchise trade.
We consider that straightforward operations make the Restaurant much more efficient and handy. We offer full help providers for market analysis, website analysis, landlord negotiations, and different website picks by means of our companion company. The simplicity of the operations provides us an edge on the annual turnover of individuals. The model set us aside from another ramen idea due to the simplicity of the idea in operations.
What units us aside as a corporation is predicated on three deserves:
1) Utilizing 100% plant-based broth equates to low prices for components. Our price ratio is roughly 30% lower than ramen eating places utilizing animal-derived components for his or her broth. We don’t take meals price margins.
2) Utilizing 100% plant-based broth means much less hygiene administration, resembling a discount in sanitizing meals. This interprets into decrease capital funding necessities, as we’d like fewer ducts than different ramen eating places.
3) Utilizing 100% plant-based broth means no want for veteran cooks. Our authentic-tasting ramen dishes will be made completely and constantly, even by freshmen. Different ramen eating places use broth derived from pork or rooster bones, which might take greater than 10 hours to organize. Such gradual cooking requires advanced operations, ensuing within the business strain of excessive labor prices. In distinction, RAKKAN Ramen broth takes only one hour to cook dinner whereas nonetheless being ﬂavorful, and our a-la-carte dishes are equally easy to organize. Faster cooking time is further advantage that lowers gasoline prices to 65% lower than different ramen eating places and reduces labor prices by as much as 25%.
Describe your top-notch choices, and what makes your franchise a most well-liked alternative amongst your clientele over different rivals?
Our top-notch choices are Amber (soy sauce ramen), Spicy Garnet (spicy miso sauce ramen), and quite a lot of vegan choices. We don’t use any fatty, high-calorie, meat-based broth like tonkotsu, making our broth with high-quality greens like mushrooms and kelp. We additionally use our very personal fermented seasoning, enhancing the soup’s ﬂavor bomb. Our ramen is way more healthy and lighter than different rivals. Due to our 100% plant-based broth, most of our ramen menu will be ready as totally vegan.
Describe intimately the work tradition the values that drive RAKKAN Ramen providers.
RAKKAN has its personal work tradition underneath 5 important values, that are Authenticity, Service, Successful, Integrity, and Teamwork. Our real high quality of the merchandise and information about ramen tradition we introduced from abroad is past reproach. This builds a ﬁrm basis in reliability whereas rising the transparency and accountability of our enterprise companions and their group. Wholesome and attractive ramen is our ardour, inspiration, and experience. By offering merchandise with ardour and nice customer support, we’ve got acquired a magnitude of pouring critiques. Although not all the time 5 stars, we sincerely respect voices from all of our visitors that turn out to be our matters of the on a regular basis assembly to share the regarding points, talk about the options, and implement the development. Our purpose is to constantly execute each product and repair. To attain the purpose, we’ve created a scheme to ship a well-versed coaching crew to each location to supply knowledgeable overview with periodic assessments. On the similar time, we construct belief, respect, and loyalty with prospects and franchisees. Nice teamwork is one other signiﬁcant key truth of our success on this trade, and we preserve our stable basis whereas increasing throughout the US.
In what methods have you ever or your franchise contributed to the group?
Extra lately, we’ve got partnered with a corporation supporting native youths in Southern California. This program includes a low cost card the place all proceeds go in direction of funding youth summer season camps, and prospects of our Restaurant can get pleasure from a free appetizer with the acquisition of ramen. We’re proud to have the chance to help the brand new era of youths in our group by means of this partnership.
Would you please shed the information in your coaching packages that enable you to to develop your franchise?
Workers who worth coaching packages are those you need as a result of it means they’re all the time looking for methods to enhance themselves and be taught new expertise on this quickly altering group. Worker coaching and improvement packages, when thoughtfully carried out, are the cornerstone of an organization’s success. Earlier than designing our studying and improvement program, we assess their wants. Understanding if they’ve meals service experiences. Suppose they’re inside or outsourced. RAKKAN Coaching is state-of-the-art. Since it’s a easy operations coaching for franchisees, its administration coaching will be accomplished in 15 days and helps them out on the alternatives and strengths till they get snug with the duties.
At the moment, we help our franchisees by means of varied methods to make sure proﬁtability and guarantee to keep up the usual and process of the model. We expect the launch of the Restaurant Visits month-to-month to make sure the operation is at par each on product preparation, meals security, and visitor service. We give them the correct steering and instruments wanted when launching new merchandise to make sure correct procedures are adopted. We make the most of 4 steps in coaching that are ready, current, apply, and observe up. We do “Say It” and “Do It” supply of employees coaching, and franchisees had been inspired to take part. They obtain day by day evaluations of their efficiency which guarantee studying and retention. On the finish of their coaching, they obtain a certiﬁcation of completion. By receiving suggestions on their expertise, we all know what areas have to be improved or clariﬁed. Coaching and improvement of the workers will assist them guarantee they’ve the most effective workforce doable. Investing on the entrance finish might pay large dividends for his or her backside line.
As a well known franchise within the foods and drinks franchise, what modern applied sciences are you implementing to raise your providers to be extra productive?
Rising a enterprise isn’t simple. First, the idea wants a viable and fascinating concept. From there, we have to uncover a proﬁtable area of interest, deﬁne a goal demographic, and have one thing of worth to promote them. Whether or not you’re peddling merchandise, providers, or info, getting the phrase out has turn out to be more and more burdensome. And with out the suitable advertising and marketing methods to gas our progress, churning a proﬁt and staying aﬂoat is nearly inconceivable. Figuring out the suitable methods to market our enterprise is commonly likened to rocket science. How will we get a message to the suitable viewers and do it successfully? How will we constantly enhance visibility and improve gross sales whereas sustaining a proﬁt with a changing provide constantly? At this time, with a lot vying for our consideration from social media to SEO and running a blog, it’s simple to see why most are prepared to drag their hair out. Most entrepreneurs are so busy working “in” their companies that they fail to work “on” their companies. Upgrading our gear is a technique of elevating providers on the Restaurant to be productive and so as to add worth to the model and merchandise. One other is having totally different metrics and applied sciences that can assist us decide alternatives in service or operations and can assist enhance the model.
What are RAKKAN’s future aspirations? What methods are you enterprise to attain these objectives?
Objective setting is without doubt one of the most vital actions in RAKKAN, and our purpose helps us keep centered and prevents us from turning into stagnant. Our future aspiration is to passionately develop and develop the model globally by providing wholesome and attractive genuine ramen comprised of 100% plant-based broth that units the stage for ongoing success.
Together with the assertion, we attempt our greatest means to cut back ongoing bills, preserve proﬁts, improve productiveness in addition to traﬃc by teaming up with advertising and marketing professionals who’re consultants on social media resembling constructing extra engaging web sites, collaborating with native inﬂuencers, and posting thrilling occasions to advertise retailer gross sales.
This yr we’re implementing a thriller shopper program and will probably be rolling it out to all of the areas. The analysis end result will probably be shared with all the workers, which is able to enable them to revisit operation manuals to reconcile their actions, thus bettering buyer providers.
As a longtime franchise, what would your recommendation be to up-and-coming entrepreneurs aspiring to enterprise into the franchise trade?
Being a profitable entrepreneur takes a whole lot of work, imaginative and prescient, and perseverance. Having a mentor is an incredible blessing, however not everybody can ﬁnd one in individual. My recommendation will probably be to maintain pushing ahead. Little question operating a enterprise takes a whole lot of time. Steve Jobs famous that the one solution to be satisﬁed in your life is to do work that you simply actually consider in. I began my enterprise about ten years in the past in Japan, and once we began, we ceaselessly needed to shut since I used to be not totally satisﬁed with the style and high quality of the soup, which prompted an excellent inconvenience to our loyal prospects. Although there are a lot of obstacles to beat, the extra time you spend money on your organization, the stronger your will to maneuver ahead. If you’re venturing into the franchise trade, I might advise you to grasp your trade and know the present traits. Discover good individuals with characters and values and construct your nice group to bolster your success, then set objectives and remind your self of them every day. You’ll by no means know the end result of your efforts until you do it. I might recommend you handle your enterprise properly and be taught out of your sad prospects and suggestions as a result of they’re the best supply of studying and reﬂect its day by day operations. I encourage entrepreneurs to ship to greater than prospects’ expectations. It’s a good way to get seen in your trade and construct a loyal following of advocates.