August 20, 2022



Rachel Gomez: Rising to the Challenges

5 min read

There’s no stopping the expansion of girls in enterprise right this moment, together with those that double as moms. Particularly in right this moment’s ultra-connected digital world, ladies are main and supporting one another via progress, dedication and teamwork with a view to sustain with an ever-changing panorama.

Having been acknowledged amongst “Prime 20 Unstoppable Girl Entrepreneurs of 2021,” Rachel tells the story of her journey as the primary feminine of 21 generations to graduate faculty and personal a enterprise in her household.

A Chief within the Making

“As a younger Hispanic lady working in male dominated industries, evidently, I wasn’t precisely handed something till it was ‘earned’, Rachel instructed us, reflecting on her expertise within the company world. She labored exceptionally laborious to be taken significantly when she had new concepts and strategic suggestions. “I used to be first to reach within the morning and the final to go away. I took the initiative and made it clear to whoever was within the room that I used to be a robust asset and somebody to be revered and appreciated. I all the time got here ready.”

From being the primary feminine to personal a franchise for a big nationwide portray company in highschool to sustaining the relationships between Indian reservations and Lockheed Martin’s Division of Renewable Energies earlier than graduating faculty, Rachel’s laborious work began to repay. On the age of 23, she was managing the advertising and marketing efforts for a global mining agency and its 11 worldwide places of work.

Quick ahead a couple of years, Rachel was scouted by a number of massive corporations to run their advertising and marketing efforts. By the exponential course of doubling her wage in each place she took, Rachel grew to be a robust and extremely desired skilled.

Rachel exclaimed, “Loyalty wasn’t actually one thing I used to be involved with. It was the cash. I had doubled my wage in each place. For me, it was the thrill and skill to be pushed and check out one thing new. On the age of 26, I used to be a well-traveled younger skilled who labored with excessive degree delegates and leaders.”

Based By Two Girls Who Needed Extra

Mountain Air Advertising (MAM) was based by two younger ladies who wished extra. House owners Rachel and Carly had been younger ladies who had been every rising their very own household and rising a enterprise collectively all at one time. “We wished the very best of each worlds,” famous Rachel. “We wished to be dwelling with our infants AND achieve success ladies on the planet of entrepreneurship.”

As they began constructing the enterprise and creating MAM’s tradition, they quickly realized what their mission was. Their mission was to create a possibility for like-minded professionals who additionally wished the very best of each worlds. No matter that meant. Rachel insisted, “it isn’t only for the mamas we rent, it’s for many who search for steadiness, inspiration, creativity and eager to be a part of a hard-working staff.”

Once we requested Rachel what her imaginative and prescient is for MAM she readily replied “Our imaginative and prescient usually adjustments for us, and that’s okay. Carly and I are all the time speaking about the way forward for the corporate. Even at dinners out with our husbands and on trip, that matter appears to all the time come up. We don’t actually know what we ‘imaginative and prescient’ the corporate to do. Life occurs. What we do know for positive is that we envision constructing a staff of extremely expert people who love the place they work and respect the chance. We search for members in our firm to take key roles within the company in order that Carly and I can discover extra steadiness. At the moment as a ladies owned and ladies operated company, we glance to set a superb instance that sensible ladies who work collectively and repair one another’s crowns, create magic.

 Making ready for Extra Privateness

 Mountain Air Advertising is a thriving enterprise with a staff of extremely expert, younger ladies in Colorado Springs. In lower than 5 years, the boutique advertising and marketing company received 15+ awards, together with “Prime 30 Digital Advertising Company within the US, 2019 by UpCity.” MAM has been acknowledged for its management and area of interest choices within the digital area.

We requested Rachel about her ideas on the ever altering panorama of privateness rights and the way it impacts MAM and their purchasers. “Privateness Rights are one thing we examine day-after-day. As you all already know… you spend A LOT of time in your telephones. You put up about every little thing you do. You analysis and search about your needs, needs and wishes and up till lately, that habits has been meticulously tracked. It’s clear there’s a rising consciousness of digital privateness. Come 2023, Google can be eliminating cookies on web sites which observe customers’ behaviors and supply a bit extra privateness choices for customers. Fb is taking away over 40% of its viewers sorts to focus on, Google Analytics isn’t as informative because it was and with the massive iOS replace, issues are shortly altering for each the client and enterprise on the subject of concentrating on. Now could be the time for companies to make use of a advertising and marketing firm and get as a lot knowledge on their person’s habits earlier than they lose the chance,” Rachel suggested.

Phrases of Knowledge

Rachel’s wealthy expertise in enterprise and entrepreneurship yields mild to why MAM has turn out to be nothing shy of a profitable company in only a few quick years. She described that her partnership with Carly has been the very best enterprise determination she has ever made. Rachel continued to say that working a enterprise is hard and wishes numerous consideration the primary few years, and having a enterprise associate that works simply as laborious via the lengthy days of rising a enterprise is precisely what a budding entrepreneur might have to get off their ft. Rachel continued to say, “Discovering a associate that has strengths in your weaknesses is vital. Profitable entrepreneurs by no means do it alone. If you happen to assume they do, you’re mistaken.

Along with discovering that complimentary enterprise associate, Rachel emphasised the significance of techniques, controls and processes. She emphasised her thought “If a enterprise isn’t organized internally, how can it efficiently help the client? 2021 was the yr of controls for MAM. We knew that if we constructed the correct staff and a VERY streamlined inside system, we can considerably scale in 2022. With Forbes calling 2021 the 12 months of Resignation, we anticipate 2022 to usher in new companies and alternatives into the market.

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