August 12, 2022



Preeti Krishnan: Powering Reliabilities within the FinTech House

7 min read

We stepped into a brand new world in 2014. It occurred with out fanfare, with out a TV point out, with out a Wall Avenue leap, and it didn’t even development on Twitter. However for the primary time in historical past, card and contactless funds surpassed money transactions.

Traditionally, as know-how developed, the banking business all the time stored tempo in integrating these new applied sciences so as to higher serve their clients. However all of that modified throughout the monetary disaster of 2008. Throughout the disaster, banks had been targeted on coping with new guidelines, regulatory necessities, and fines imposed on them. Innovation grew to become a distant precedence.

However in the identical length, a number of the most game-changing technological improvements developed. We had been launched to new platforms and merchandise that modified the way in which we lived our lives, from the iPhone to Airbnb to Uber to Seamless. They rapidly grew to become built-in into our day-to-day expertise.

Customers started to count on extra from their monetary establishments. A niche was created between ‘what your banks give you’ and what you as a buyer got here to count on from a consumer expertise and comfort perspective.

That ‘hole’ is what the FinTech business is targeted on capturing proper now. Nonetheless, the hole was so giant that even non-traditional banking gamers determined to affix in and make the most of it, primarily, know-how corporations. And the remaining is historical past.

It’s a new world we live in right now. This new world wants new-age management that may bridge the hole and create superior options.

These sorts of leaders aren’t constructed in a single day. Nice leaders develop by way of a unending technique of self-study, schooling, and expertise mixed with inside willpower and need.

All these qualities, and plenty of extra, will be attributed to the Vice President of Enterprise Operations at DailyPayPreeti Krishnan.

Previous to becoming a member of DailyPay, Preeti Krishnan was working as an legal professional. Though she loved the mental stimulation and the skilled expertise gained working in regulation, she needed to dip her toes into extra operationally targeted initiatives the place she could possibly be a part of the whole course of.

Coincidentally, Preeti stumbled throughout a LinkedIn publish from Jason Lee, DailyPay’s Founder and CEO, to affix as DailyPay’s first Chief of Workers. DailyPay’s mission to create a brand new monetary system to assist the on a regular basis working American piqued her curiosity, and he or she jumped on the alternative.

“Becoming a member of DailyPay has been a rewarding journey that has not solely challenged me to suppose outdoors the field but additionally has molded my profession,” recounted Preeti. “As the present Vice President of Enterprise Operations at DailyPay, I’ve my fingers in varied company-wide operations from structuring a transparent product ‘go-to-market framework’ to drive worth to all inside and exterior stakeholders to strategically pondering of recent concepts to extend income,” she added.

DailyPay – The Business Dominator

DailyPay works with enterprises and Fortune 500 corporations in nearly each business, from healthcare to eating places. By its large knowledge community, proprietary funding mannequin, and connections into over 6,000 endpoints within the banking system, DailyPay is frequently working arduous to make sure that cash is all the time in the correct place on the proper time for employers, retailers, and monetary establishments.

DailyPay’s Pay Steadiness, a first-of-its-kind know-how that revolutionizes the expertise of pay by altering the way in which workers entry their cash, has been instrumental in constructing a brand new monetary system that reaches extra employers and workers. DailyPay customers have been in a position to pay over 17 million payments on time over the previous couple of years alone and over 50 million transfers had been paid out.

Realizing the potential of their platform, the DailyPay crew expanded Pay Steadiness to the banking business by introducing the DailyPay Market. The DailyPay Market offers banks, FinTechs, and all sorts of monetary providers suppliers to take part within the on-demand pay motion for the primary time.

By partnering with DailyPay through the Market, DailyPay shoppers will acquire entry to DailyPay’s proprietary on-demand pay capabilities on the intersection of payroll and banking. This contains DailyPay’s flagship merchandise that give workers entry to earned pay previous to payday and the whole suite of DailyPay capabilities.

Driving the Tech Wave

Six years in the past, providing workers entry to their earned pay day by day was unfathomable. There was no know-how set in place to show this right into a actuality nor had been there any pointers to create an answer. Quick ahead to 2021, hundreds of thousands of workers now have entry to their earned pay at any time from anyplace with DailyPay. DailyPay has improved workers’ lives and remodeled pay into a novel expertise. To fight the mass labor shortages negatively affecting companies and the economic system, companies have partnered with DailyPay, boosting recruitment and retention.

DailyPay is one know-how firm that has positively impacted the economic system and remodeled how people obtain their pay. DailyPay is normalizing getting access to one’s pay and creating an environment friendly workforce and pay system. The development of know-how and elevated utilization of know-how open extra doorways for creativity.

“We’ve superior from money to cheques, on-line financial institution accounts, direct deposits, bank cards, on-demand pay, and rather more merely due to know-how. So, count on extra applied sciences and providers within the finance sector and for them to grow to be a part of our day by day lives,” remarked Preeti.

The Pandemic Dictate

DailyPay considers the protection of its workers as its primary precedence. Preeti’s crew invested in extra applied sciences so that each worker could be linked to the bigger physique whereas working remotely. Even after opening the workplace doorways, they set in place security protocols reminiscent of social distancing and hand sanitizers across the office.

Explaining the pandemic impact on DailyPay, Preeti Krishnan defined, “Whereas many companies suffered financial losses as a result of pandemic, DailyPay noticed vital engagement and partnerships kind throughout this era. With confirmed research of DailyPay enhancing retention charges, workers’ lives, and extra optimistic advantages, many corporations had been knocking on our doorways for a DailyPay resolution. Once we encountered challenges, we strategically pivoted to make sure that our enterprise stored operating easily.”

The Neoteric Voice of DailyPay

Range and inclusion are on the core of DailyPay’s values and have been instilled into the corporate tradition for the reason that starting. DailyWomen, DailyPay’s women-centric worker useful resource group, was shaped within the first 12 months of our firm’s founding. Through the years, this group has grown tremendously and has been instrumental in creating the subsequent era of leaders within the fintech business.

In response to a survey performed by DailyPay, 63% of survey respondents agreed that having feminine leaders in an organization was good for enterprise, and 53% indicated that having girls in management positions makes an organization higher positioned to narrate to clients. Range and inclusion within the office are a must have, and leaders ought to put within the effort to create a supportive surroundings.

To Infinity and Past…

Preeti envisions herself as an excelling working mother who’s profitable at house and at work, and on that notice, Preeti remarked – “Wherever I’m, I envision myself to be a frontrunner that invests in my crew and develops operation methods to assist corporations higher handle their workers, funds, and relationships. Information and processes have all the time excited me and dealing at DailyPay has inspired me to suppose and execute with an enormous mindset. I plan to proceed to execute strategic, data-driven motion steps that contribute to an organization’s progress framework.”

DailyPay has been quickly increasing these previous six years and Preeti is sort of excited to proceed to participate in DailyPay’s progress. The corporate already serves hundreds of thousands of individuals and companions with 80% of the Fortune 200 corporations that supply on-demand pay.

DailyPay is already reworking the monetary system, and in a few years, Preeti expects extra corporations to adapt DailyPay and for day by day entry to the platform to be the norm. To help its shoppers and their workers, DailyPay has been investing sources into creating new options to create an much more holistic monetary system for everybody.

So, be looking out in 2022 for some new innovations!

Phrase to the Clever

Bear in mind these three factors:

  • Construct out a bulletproof marketing strategy.
  • Design a services or products that no different enterprise can observe.
  • Create a mission assertion and follow it.

As Nike would say, “simply do it”.

Your marketing strategy, product/resolution, and mission assertion will change over time and that’s fantastic. Nevertheless it’s essential to have a basis to construct off of.

To obtain funding from buyers, you want a stable product and an execution plan to persuade them to affix your crew. You’re sure to have opponents. So, design an answer that no competitor can compete with. Within the on-demand pay business, no different enterprise comes near providing an answer like DailyPay. Why? We invested a lot money and time into creating technologically superior options. A mission assertion is a light-weight that directs you up the correct path. With out it, you’ll overlook the aim behind your resolution and it’ll stunt the corporate’s progress.

Lastly, every thing is all discuss when you don’t take motion. You’re going to have fears and plenty of ‘what if’ questions popping up. It takes a leap of religion to start out a enterprise and it gained’t be good. As soon as the opposite three bullet factors are set, simply go for it and see the place you find yourself.

  • Preeti Krishnan, Vice President of Enterprise Operations at DailyPay
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