August 20, 2022

POINT TRIAL

PORTAL GENERAL BLOG

Petia Dimitrova: Engraining Sustainable Management with Visionary Mindset

6 min read

The repetitive nature of standard banking methodologies finds it difficult to remain agency, dealing with the challenges of recent banking. Thus, it turns into important to adapt to and engrain an progressive strategy, which is what Petia Dimitrova has achieved since she took the duty because the CEO of Postbank. As a fierce chief, Petia has persistently applied newer administrative & nicely thought out strategies to ship efficient outcomes.

Petia can be Chairperson of the Administration Board of Postbank. Within the final 19 years she achieved varied management roles, and efficiently lead the group throughout two main banking consolidations accomplished in a document time of fewer than 5 months. Her efforts have contributed to creating Postbank one of many largest monetary establishments in Bulgaria.

Postbank has a broad department community throughout the nation and a substantial shopper base of people, firms, and establishments, repeatedly strengthening its positions as a systemic financial institution in the marketplace to develop its buyer base.

Insights Success caught up with Petia in our endeavor to search out “The ten Most Promising CEOs to Watch in 2022” and talked together with her to understand how she has embedded the code of success into the DNA of Postbank.

Beneath are the highlights of the interview.

Mrs. Dimitrova, inform us one thing extra about Postbank and its mission, imaginative and prescient, and values?

In 2021 Postbank celebrated its thirtieth anniversary. All through these years, the financial institution has confirmed to be one of the crucial profitable innovating and main systemic banks in Bulgaria. The numerical expression of success reveals that we rank third in mortgage portfolio and deposits. We’re the fourth largest financial institution in Bulgaria relating to property, with over ten p.c market share, over 200 branches throughout the nation, and greater than 100 awards gained for our digital improvements and merchandise, companies, and social duty insurance policies. For us, the way more essential indicator is that we now have naturally turn into a trusted companion, most popular employer, and socially accountable firm.

We strongly imagine in our company values – innovation, empathy, meritocracy, social contribution, teamwork, respect for folks, belief, effectivity, creativity, high quality. These deeply ingrained rules information the financial institution’s actions as they function its cultural milestones.

Furthermore, we now have established ourselves as an establishment that clients belief and that gives them options for his or her tomorrow. This could not have been doable with out the efforts of our complete group. That’s the reason I wish to thank all my colleagues, purchasers, companions, and shareholders as they boldly stand behind our progress plans and the robust worldwide group to which Postbank belongs.

Transient our viewers about your journey and what challenges you needed to overcome to succeed in the place you might be right this moment?

I’m pleased with all skilled successes since we achieved them along with our group. Now we have overcome the challenges and achieved these outcomes with onerous work and by striving to maneuver ahead collectively always. Let me level out our most essential successes as they’re a part of our historical past and all invaluable for us: the mixing of the Alfa Financial institution department in Bulgaria in 2016, in addition to the profitable acquisition of Piraeus Financial institution Bulgaria in a document brief interval of 4 months in 2019.

These achievements wouldn’t be doable with out the efforts of our complete group. Subsequently, we’re positively proud that they had been extremely esteemed by the distinguished World Finance Digital Banking Awards 2020 competitors of the trusted “World Finance Journal. ” The awards are within the Greatest Shopper Digital Banks and Greatest Cell Banking Apps classes. And for the fourth 12 months in a row in the identical prestigious competitors, Postbank gained within the Greatest Retail Financial institution 2021 class.

In 2021, the wreath of those achievements got here with the award within the Effectivity class of the Annual Awards of the Financial institution of the 12 months Affiliation. This can be very essential to us as effectivity is among the most important and main components within the banking sector and in enterprise as a complete. This recognition will inspire us to proceed forward, reaching new highs.

How are you leveraging tech improvements to make your options resourceful?

The primary focus is growing the financial institution’s digital options as part of our technique to supply a superb buyer expertise for each client. Guided by this concept and company philosophy, we provided our clients our distinctive for the market cellular pockets of a brand new era ONE Pockets, which affords the shoppers much more banking companies via their cellphone. It virtually offers them instantaneous contactless entry to fundamental banking companies as a result of they switch their bodily pockets to their cell phone. They will add all their financial institution playing cards and handle them freely and effectively, due to the wealthy set of functionalities constructed into the applying.

We as soon as once more strengthened our place as an innovation chief within the sector by efficiently incorporating essentially the most state-of-the-art and efficient buyer communication answer.

May you shed some mild on how your Sensible POS turns a smartphone right into a POS terminal?

With this service, we proceed contributing to the event of the digital ecosystem, and we’re rightly blissful to be the primary financial institution in Bulgaria to supply a handy and easy answer for contactless funds to all retailers. This progressive service that contributes to mobility – which is vital for the efficient progress of many industries – is enticing not solely to the smallest area of interest companies however too massive company clients as nicely. Sensible POS by Postbank is coming to additional construct on the established POS enterprise mannequin and to make contactless funds far more accessible and handy to retailers. This can broaden the entry of finish clients to contactless funds, which isn’t solely handy but additionally extraordinarily essential within the pandemic state of affairs. Utilizing the capabilities of recent applied sciences in banking, we as soon as once more meet our clients’ want for velocity, ease, and accessibility of the companies we offer.

What, based on you, may very well be the subsequent huge change within the banking business? How are your digital categorical banking zones getting ready to be a part of that change?

One of many main improvements we carried out at Postbank was the categorical banking digital zones that had been instantly acknowledged as a most popular various to banking at a counter. Because of the intuitive gadgets in these zones, clients can simply and rapidly perform a serious a part of primary banking transactions themselves after figuring out with their debit or bank card, with no must be registered for the financial institution’s on-line banking. Our clients’ wants are of biggest significance to us, and we are going to subsequently proceed providing new options for managing their funds. Considered one of our primary objectives on this course of is to create high-quality merchandise offering them with the required safety of the funding.

The place do you envision your self to be in the long term, and what are your future objectives for Postbank?

The primary focus is to develop an much more bold progress technique. The merger with Piraeus Financial institution in 2019 was a key step in our growth as a result of now we can provide extra to the shoppers at higher phrases and circumstances – that is the muse of the consolidation course of within the banking sector. At this viewpoint, we proceed to discover the probabilities for brand spanking new acquisitions on the horizon.

After all, we proceed growing the financial institution’s digital options. The success of the subsequent era of services will depend upon {our capability} to enhance buyer expertise. These of us who’ve the angle of sharing success and who depend on collaborating with shoppers, workers, enterprise companions, and the group as a complete will create new growth alternatives in a method that advantages all.

We’re the primary financial institution that launched instantaneous funds in the marketplace. To answer the totally different circumstances and the necessity for even sooner companies for our particular person and enterprise clients, for a number of months now. Collectively with BORICA – an organization offering expertise infrastructure of the fee business, we now have been working onerous to introduce instantaneous funds.

What can be your recommendation to budding entrepreneurs who aspire to enterprise into the Capital Market sector?

Entrepreneurs conquer the world past the boundaries of the identified. I want them religion, daring concepts, and sufficient power to hold out any plan.

For achievement, nevertheless, they are going to want a well-functioning group of execs. Solely on this method will they overcome each problem that life presents.

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