August 20, 2022

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Jaime McDougall: Driving the Wheels of Change within the Fintech House

9 min read

“The artwork of communication is the language of management.” – James Humes

The argument on what works for efficient management has existed so long as there have existed leaders. Amongst all of the quite a few qualities which have been debated over to be crucial in a frontrunner, everybody can be on the identical web page in relation to the standard of getting efficient communication expertise.

Good and exact communication is undoubtedly crucial trait that a person in a management place should possess. The easy logic behind the emphasis on this explicit high quality is that efficient speech is the outlet by way of which an individual places their message throughout. It has the ability to make or break issues. It will possibly encourage and encourage individuals to realize their private and organizational objectives at massive. When utilized optimally, communication can drive the wheels of change in any given sector.

One distinguished identify amongst such leaders who’ve acknowledged the potential of this trait is Jaime McDougall, the Senior Director of Development Program Technique at DailyPay. Beginning out because the Director of Advertising and marketing at DailyPay, Jaime climbed up the company ladder by way of her knack for innovation and creativity.

We at Insights Success caught up with Jaime in an interview to be taught extra about her skilled journey within the fintech house and her strategy to management as a person.

Under are the highlights of the interview:

Jaime, please give us a quick overview of your journey because the Senior Director of Development Program Technique at DailyPay.

My path at DailyPay has at all times been on the advertising and marketing and income aspect of our group. I began at DailyPay once we have been direct to shopper, working with loads of our prospects – Uber and Doordash drivers – and constructing out an influencer advertising and marketing and referral program. I used to be intimately aware of how prospects considered DailyPay, challenges within the shopping for journey, and the important thing methods that drove acquisition.

Once we pivoted to B2B2C, I led our inbound demand era efforts attracting new companies to our platform. I discovered a lot about find out how to talk to executives the worth of DailyPay. How DailyPay drives worth by decreasing turnover and enhancing worker engagement and recruiting, which has a direct bottom-line affect.

Marrying the 2, I used to be greatest positioned to consider our go-to-market technique for launching new DailyPay applications. I understood how we wanted to speak to corporations and to the businesses’ workers (our finish buyer). I created standardized launch playbooks to create consciousness and consideration for DailyPay inside our companion corporations.

The B2B2C aspect of the enterprise makes advertising and marketing to our finish buyer much less simple than different shopper manufacturers. Corporations that we companion with differ in dimension, business, and worker inhabitants, which all affect how an worker may be taught or think about the DailyPay profit. So, I’m continually fascinated about inventive advertising and marketing options for reaching workers of our companion corporations immediately. 

Inform us extra about Dailypay, its choices, and its stronghold within the monetary providers house.

At DailyPay, we’re flipping the monetary system by constructing a monetary expertise platform that begins working the minute work begins. Based in 2015, DailyPay is the main on-demand pay service supplier that allows workers to manage once they receives a commission.

The present payroll system is a failing system that retains workers in a cost cycle that’s depending on their employers. DailyPay is difficult this outdated mind-set by using the Pay Stability to offer workers their earned cash when they need it whereas supporting companies by designing uniquely tailor-made methods which might be revolutionizing how corporations pay their workers and work together with pay.

With our current Pay Stability mannequin in place, which permits workers to have entry to their on-demand pay, we expanded our Pay Stability platform and constructed revolutionary options on high to effectively handle pay transactions for employers, workers, banks, and retailers.

Ahead-thinking corporations throughout the U.S. flip to DailyPay to assist them construct a happier, extra engaged workforce, which has grow to be particularly vital because the U.S. financial system recovers from the COVID-19 pandemic and subsequent workforce scarcity.

Being an skilled chief, share your opinion on how the adoption of recent applied sciences like AI and ML has impacted the monetary providers business and the way is DailyPay using the expertise wave?

Whereas corporations have been investing in consumer-facing expertise to remain related and to create a seamless expertise for his or her customers, many have uncared for their very own workers. With the ‘Nice Resignation’ sweeping the nation, many employees are actually leaving for brand spanking new alternatives and becoming a member of corporations that put money into their individuals. In consequence, many corporations are searching for new advantages for his or her workers.

With funds being a high precedence for a lot of people, corporations are looking out and implementing the perfect monetary applied sciences and advantages, akin to on-demand pay, into the advantages package deal. The demand for brand spanking new monetary applied sciences continues to rise, and DailyPay has been garnering a lot consideration within the course of. From being talked about in Fortune 500 companies’ earnings calls to job posts to extend recruitment charges, DailyPay is a key profit that many corporations are leveraging to stay aggressive. 

Contemplating the instance of the COVID-19 pandemic, how do you intend to navigate by way of comparable conditions sooner or later?

The 2 phrases that come to thoughts are worker security and adaptability.

No one likes the unknown. Communication and displaying empathy in a time of disaster is the perfect factor a frontrunner can do, in addition to offering a two-way dialogue for workers to attach with one another and really feel like the corporate is listening and has their again.

Worker security has a number of meanings — bodily security, monetary security, and psychological security. It’s the employer’s and my duty to make sure that my workers are taken care of in each manner doable.

If the pandemic is affecting my workers’ well being, I have to make the decision for all workers to work remotely. If my workers are struggling to make ends meet on a biweekly wage, it’s about discovering methods to offer them entry to their pay every day. If the pandemic is taking a psychological toll, I want to verify they’ve the healthcare essential to get the medical consideration they want.

One factor we’re nonetheless studying from the pandemic is to be ready for the sudden. So many corporations have needed to change their return-to-work dates and different company-wide plans due to new variants and rises in covid instances. If an identical scenario have been to come up, I’d say create a versatile plan since you don’t know what may change.

What efforts did you’re taking throughout the pandemic to maintain operations and make sure the security of your crew on the identical time?

The protection of our workers is a high precedence at DailyPay. With the fixed fluctuation of covid instances, DailyPay has determined to increase earn a living from home and opened the workplace up for the voluntary entrance.

To make sure that we keep our regular enterprise ranges, we included new applied sciences into our tech stack and emphasised communication all through the group. Because the instances in New York are slowly dwindling, we’re noticing that increasingly workers are coming into the workplace and going again to a pre-pandemic work model.

What’s your opinion on adopting gender egalitarianism from a enterprise management outlook?

I based DailyWomen – the ladies’s worker useful resource group at our firm – in 2017 as a result of I knew how important it could be for a FinTech start-up like DailyPay – which is a really male-dominated business – to prioritize range provided that our prospects are various. One thing like 60% of our buyer base is ladies, so it’s crucial to us that DailyPay goals to draw and retain proficient ladies with various ideas and differentiated experiences.

How I take into consideration adopting gender egalitarianism within the office is first illuminating the variations and potential issues we face as a society and group. DailyPay actively fights towards systemic biases and fights for gender equality within the following methods:

  • ERG – DailyWomen programming encourages participation from our allies. We proceed to debate key subjects like mentorship, sponsorship, and seeing various views.
  • Pay fairness – We use instruments to assist us perceive how different individuals (gender agnostic) are getting paid in comparable sizes, industries, and places.
  • Benefit-based rewards – Promotions and critiques are based mostly on an ordinary set of values and goal efficiency measures.
  • Aim setting and particular person growth plans – Each particular person on the firm goes by way of the identical technique of creating a profession plan.
  • Blind resume screens – To remove the potential for bias within the interview course of, we evaluation resumes for efficiency and advantage and nothing else.

Personally, I take pleasure in spending my time mentoring rising feminine leaders and have feminine mentees who might have confronted comparable challenges as me.

As a longtime business chief, what can be your recommendation to the budding entrepreneurs and fans aspiring to enterprise into the monetary providers business?

There may be a lot taking place in monetary providers and loads of disruption from rising FinTech corporations like ours. Whether or not it’s new methods to supply entry to capital for workers or crypto, our legacy monetary system is ripe for innovation, and there’s loads of novelty within the house proper now.

I encourage leaders, fans, and entrepreneurs to remain curious by consuming, studying, and collaborating. I not too long ago began utilizing Affirm as I used to be curious concerning the person expertise and level of sale installment loans. I additionally love the combination of Venmo’s new crypto pockets. What I really like about these corporations is that they’re empowering customers and delivering new worth to teams that will not have been capable of have entry earlier than.

A few of my favourite publications and podcasts that maintain me knowledgeable are Morning Brew, The Motley Idiot, Finimize, Andrew Sorkin’s DealBook, and Planet Cash.

How do you envision scaling DailyPay’s providers in 2022?

The 12 months 2022 is an thrilling 12 months for DailyPay and the Development crew. Now we have new services that may ship worth for corporations and their workers. Our scaling plan includes considerate go-to-market execution and nice collaboration between groups in order that we proceed to ship an incredible buyer expertise.

Please give us a number of testimonials of your purchasers/prospects and an inventory of awards/recognitions that precisely spotlight your group’s place available in the market.

  • IntelyCare, which has about 30,000 nurses on its platform, launched DailyPay’s EWA product in June 2021 by way of a partnership with Denver-based human sources outsourcing agency ADP. Shortly after, IntelyCare reported a 300% rise in placements over 2020. EWA shouldn’t be solely answerable for that development, however it’s a perk in a labor market during which the professionals have an uncommon combine of monetary challenges and burnout however a lot of choices for the place to seek out employment. – https://www.americanbanker.com/funds/information/health-care-workers-are-quitting-in-droves-can-flexible-paydays-help
  • The DailyPay app was a welcome aid for Kroger’s 400,000-plus workers; Monti stated: “Total, the suggestions is extraordinarily optimistic. Folks see it as insurance coverage. ‘It’s there if I want it; I’ve the app, I’ve downloaded it, I don’t use it on a regular basis, however I do know it’s there if I completely want it,’” she stated. The app was additionally a giant assist not too long ago throughout the snowstorms within the South. With many employees in Texas having hassle getting their paper checks within the mail throughout the storms, many employees turned to DailyPay to receives a commission. – https://hrexecutive.com/one-of-krogers-covid-19-strategies-access-to-earned-pay/

Awards:

  • TIME Journal: The Greatest Innovations of 2021 Particular Point out
  • Newsweek 2021 Prime 100 Most Beloved Workplaces by Most Beloved Office
  • HR/WorkForce – Greatest Revolutionary or Rising Tech Answer 2021
  • World Model Journal – Most Trusted Earned Wage Entry Supplier, 2021, New York
  • 2021 CB Insights Fintech 250 Listing of Prime Fintech Startups
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