August 20, 2022

POINT TRIAL

PORTAL GENERAL BLOG

GlockApps™: A One-Cease Store for All Issues E mail

10 min read

The rise of the web has created a major on-line presence for a lot of organizations. With on-line advertising and marketing gaining popularity world wide, it’s vital to know which strategies work in an efficient method. Therefore to seize the market, each group is utilizing totally different advertising and marketing methods. Amongst these strategies, e-mail advertising and marketing is without doubt one of the most most well-liked advertising and marketing methods.

Enterprise leaders can successfully set up their model on-line by creating newsletters and email-based content material. On this age of intensive automation and AI, it’s no shock that e-mail stays the simplest advertising and marketing software. E mail advertising and marketing software program might help you purchase new prospects in addition to increase what you are promoting. You possibly can develop each leads and constant shoppers with the suitable technique.

Nonetheless, it’s equally necessary to check and monitor e-mail placements over time and know what to do to repair the bugs. It requires particular data and hands-on expertise to develop error-free and easy-to-use software program, and GlockApps™ is aware of simply how to do this.

GlockApps™ is a small, privately held firm that works with a wide range of programming environments. The corporate has over ten years of experience designing e-mail advertising and marketing options, and it makes use of that data and expertise to provide revolutionary, adaptable, and cost-effective merchandise which are utilized by hundreds of companies, giant and small, all around the world. 

Disrupting the E mail Advertising and marketing Area of interest 

E mail advertising and marketing is without doubt one of the best methods for firms to speak with their viewers, however spam filters, as a rule, are getting in the way in which of success. The issue is that many e-mail entrepreneurs don’t know how you can keep away from spam filters and enhance their area’s popularity to confidently attain the inbox each time.

The e-mail advertising and marketing options of GlockApps™ have been born out of the necessity to diagnose e-mail deliverability issues that so many firms wrestle with. The corporate created its instruments to make it simple for each marketer to check and monitor their e-mail placement over time and know what to do to repair issues earlier than the emails are despatched out to subscribers. Merely put, the suite of e-mail deliverability instruments is an all-in-one answer for e-mail deliverability troubleshooting to assist e-mail entrepreneurs attain the inbox.

Main the pack since 2009, the developer’s crew and e-mail advertising and marketing specialists at GlockApps™ have confronted each e-mail deliverability problem that has emerged as applied sciences have shifted.

GlockApps™ has gained a robust popularity as a necessary software in each e-mail advertising and marketing skilled and e-mail deliverability marketing consultant’s software stack. GlockApps™ was featured as a High Vendor in CIO Purposes Europe journal MarTech version in 2019. 

A Complete Set of E mail Deliverability Instruments

GlockApps™ offers the next instruments for e-mail deliverability:

1) Inbox Perception (Verify your E mail Deliverability and get a report of any potential points.)

Inbox Perception is an e-mail spam checker software that tracks e-mail deliverability to all main mailbox suppliers and determines what share of emails land within the inbox, spam folders, or subfolders and offers insights on how you can enhance outcomes.

This industry-leading software runs the e-mail content material by frequent spam filters similar to Google Spam Filter, Barracuda, and SpamAssassin and returns itemized suggestions that always factors to a selected content material difficulty. The flexibility to trace and repair doable points earlier than they grow to be issues is a game-changer for e-mail entrepreneurs.

GlockApps™ examines emails for dangerous content material and HTML code that may elevate a crimson flag with a mailbox supplier. GlockApps™ answer could make all of the distinction between a person’s e-mail reaching the inbox or going to spam. Customers can run computerized e-mail spam checks for transactional or outreach emails regularly and be notified by way of e-mail when messages begin to transfer into the spam folder.

E mail deliverability length monitoring helps the person to find out if there is a matter with an ISP throttling as this may be dangerous to time-sensitive promotions or necessary transactional emails. GlockApps™ spam rating checker will present whether or not or not the person’s message is passing DKIM and SPF authentication and which points should be corrected for higher e-mail deliverability. 

2) GlockApps DMARC Analyzer (Shield your model from phishing and spoofing.) 

Area-based Message Authentication, Reporting, and Conformance (DMARC) are a DNS TXT File that may be set for a website to find out what occurs if a message fails authentication (i.e., the recipient server can’t confirm that the e-mail’s sender is whom they declare to be). This can be a must-have protocol for wholesome e-mail deliverability and safety of customers’ e-mail accounts.

DMARC Analyzer is designed to cease malicious actors from sending emails. It screens customers’ e-mail authentication protocols to identify suspicious exercise and sends real-time alarms so customers can take rapid motion. DMARC Analytics permits customers to watch limitless domains and get Uptime Displays for SPF, DKIM, DMARC in addition to title servers. 

3) GlockApps Uptime Monitor (Maintain E mail Authentication Information Wholesome with Uptime Monitor.) 

GlockApps™ customers can monitor SPF, DKIM, and DMARC information’ well being and get immediately notified if any modifications happen. Making certain the web site is up and operating is essential as a result of long-time outs spoil prospects’ expertise. Uptime monitoring is probably one of the crucial vital features of the enterprise. Paying tons of cash to carry potential prospects to an internet site that’s down isn’t a wise determination.  

IP Blacklist Notifications: Uptime Monitor can verify customers’ IP addresses in opposition to the biggest {industry} blacklists. That is essential to seek out and resolve points that may have an effect on a enterprise’ IP popularity. 

Professional Companies

  • E mail Consulting Companies:Some newcomers to the e-mail advertising and marketing house might discover the e-mail deliverability panorama a bit daunting. To get them up and operating, they will ebook a one-hour consulting name with one of many skilled consultants of GlockApps™ and get all of their e-mail advertising and marketing and deliverability questions answered.
  • E mail Deliverability Audit: A GlockApps™ skilled evaluation of the person’s firm’s e-mail deliverability standing is step one within the roadmap to e-mail success. The specialists will examine customers’ present e-mail infrastructure and take a look at totally different key areas of emails to generate conclusions and actionable suggestions.

After working with a whole bunch of firms and going through each e-mail deliverability downside possible, crew GlockApps™ has developed the WARP (Workflow, Authentication, Repute, Efficiency) Framework to simplify and enhance deliverability for any enterprise that seeks to generate constant income from e-mail. 

Free Instruments 

Gappie (GlockApps’ mascot) (Your E mail Inbox Professional)

  • Gappie is a bot that can ensure that customers’ e-mail campaigns all the time ship on to their buyer’s inboxes. Simply add Gappie to the Telegram or Slack to obtain on the spot reviews about e-mail area and safety. 

Area Checker (Are you aware who else is utilizing your area?)

  •  It’s an on the spot area checker which acts as a free and lite model of DMARC Analytics. 

Inbox E mail Tester (Discover Out Precisely The place Your Emails Land)

  •  It’s a free and lite model of Inbox Perception. 

Pillars of the Firm 

Aliaksandr Marjau is the CEO and Co-founder of GlockApps. Because the title is tough to pronounce, he introduces himself as Alex Markov. He was keen on radio electronics in childhood. However when private computer systems appeared, he received fascinated by programming, and this interest turned his life. Even now, he owns an organization with many staff. He usually writes the code himself. Greater than 20 years in the past, he began a brand new firm together with his good friend Dmitry Vladyko to revolutionize the e-mail advertising and marketing house.

Julia Gulevich, a superb deliverability skilled, has joined them for the reason that inception of the corporate. All of them, as a crew, are targeted on growing e-mail advertising and marketing software program options. At the moment, there wasn’t loads of info accessible about MX, SPF, DKIM, DMARC, and BIMI. They gained important data and have become specialists in e-mail advertising and marketing software program. Having this information within the bag, a couple of years later, they launched a brand new SAAS product GlockApps™. 

Know-how Reworking the Future

Alex believes that AI will revolutionize the e-mail advertising and marketing sector by enhancing automation and personalised content material supply. Drip campaigns might be taken to a brand new degree with an limitless set of variables that can create a extra interactive expertise and deeper administration of person segmentation and behavior-based responses. Machine studying is already taking an enormous function in mapping a person’s journey by an organization’s digital ecosystem to supply a behavior-based response that maximizes conversions and loyalty.

AI-assisted copywriting is already making an enormous distinction in the way in which e-mail content material is being written by serving to writers adapt their copy to what works finest with audiences. This expertise delivers efficient copy and produces extra quantity in much less time, which permits smaller groups to deploy giant campaigns throughout numerous channels seamlessly. GlockApps™ is at the moment incorporating machine studying into an thrilling mission that can improve its choices and might be revealed in 2022. 

The Ripples of the Pandemic

The pandemic has led to a surge in distant working, which has resulted in elevated person engagement with e-mail advertising and marketing. Individuals longed to attach and keep in contact with the world; this development offered a lift to e-mail opens and clicks. Manufacturers have been trying to find new methods to work together with their prospects, not a lot by promoting their items but additionally by exhibiting help and regarding their audiences’ struggles throughout this tough time.

This increment in engagement additionally got here with some negatives as spam quantity elevated as properly. E mail advertising and marketing suffered drastically on account of the speedy rise in cybercrime. Due to the sudden shift to homeworking, many companies have been left with no satisfactory safety measures in place. The worldwide panic attributable to SARS-CoV-2 aided cybercriminals in sending hundreds of thousands of fraudulent COVID-19 associated emails to steal passwords, rip-off customers, and unfold malware. Cyberthreat analysis agency F5 Labs reported that phishing incidents rose by 220% worldwide through the top of the pandemic in 2020 in comparison with 2019.

Within the face of this problem, crew GlockApps™ targeted on making certain the reliability of their platform and redoubled their efforts to coach the general public on the significance of sustaining e-mail popularity and safety, in addition to defending the integrity of e-mail advertising and marketing by avoiding spammy content material in any respect prices and staying in tune with finest practices within the e-mail advertising and marketing panorama.

The pandemic introduced uncertainty throughout all features of life. Group GlockApps™ strives to carry certainty to e-mail advertising and marketing so that companies might be there for his or her prospects and audiences. 

5 Ideas of Excessive E mail Deliverability

Regardless that GlockApps helps e-mail entrepreneurs attain the inbox, its expertise was designed for companies which have a legit cause to achieve their viewers. The crew strongly believes in 5 rules of excessive e-mail deliverability:

  • Maintain your e-mail checklist squeaky clear
  • Use double opt-in
  • Write spam-free content material
  • Authenticate your messages
  • Use GlockApps™

Alex mentioned, “Once we began, we set the purpose to supply each businessman and marketer with all of the analytics and actionable pointers in a single place. Right now, our complete set of e-mail deliverability instruments in addition to our consulting and auditing providers present the whole answer to watch and enhance e-mail deliverability.”

It’s necessary that new firms take the time to make sure their area popularity is stable and implement e-mail protocols similar to SPF, DKIM, and DMARC. Alex suggests monitoring the e-mail popularity by utilizing GlockApps™ and figuring out points earlier than they grow to be actual issues that may spoil a person’s e-mail popularity. It is crucial that firms keep away from the generic route and supply related content material that brings actual worth to the viewers in the case of e-mail content material.  

Past the Horizons

GlockApps™ will preserve enhancing its platform in addition to bettering the person expertise. The crew is seeking to double down on training and skilled providers that carry a managed expertise for firms that choose that method. In 2021, GlockApps™ performed in depth surveys with its prospects, and plenty of of its platform’s upgrades in 2022 will come on account of GlockApps’ person suggestions. Wherever the e-mail advertising and marketing sector goes, GlockApps stays two steps forward to ensure that e-mail deliverability stays constant.

Appreciation of Excellence 

The GlockApps report is BRILLIANT!

With out your info, help, and providers, I’d by no means have managed to get our mail delivered into the Inboxes for Hotmail and Gmail. The journey has not been simple – however with the fitting info out of your firm, the trail has been profitable.

– Mandi Lynn, Artistic Director at LA Mojo Studio 

Simple-to-understand e-mail deliverability testing

We will do fast litmus checks with all of the purchasers we help to know and perceive how their emails are performing. It helps all main and minor providers and offers suggestions fairly rapidly.

– Steven L., CEO 

GlockApps saves me a great deal of time.

It’s so tough to know in case your e-mail server is delivering emails to your recipient’s inbox. GlockApps very efficiently provides me info as to the popularity of my e-mail servers.

– Edward V., Software program Developer 

A great software to get a snapshot of deliverability

We use GlockApps to run deliverability audits and run checks for our purchasers. It’s a radical but easy to make use of the software and provides you loads of info to take and run with – you’ll want some experience to interpret it, however it’s an excellent software to have within the deliverability arsenal.

– Adam M., Advisor

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