August 9, 2022



Emma Dickison: Thriving to Ship Distinctive Dwelling Care

6 min read

One can select to stroll a number of paths to realize their targets; nevertheless, generally, unintentional paths can create a ravishing journey.

“I want I may say this path was intentional at first,” says Emma Dickison sharing the skilled journey that has led her to turn into CEO and President at Dwelling Helpers Dwelling Care.

Emma attended faculty to turn into a highschool instructor, the place she discovered that instructing, teaching, and creating folks is the important thing to rising a profitable enterprise. Her early profession began in company coaching and growth. She managed rising tasks that formed her management qualities at Blockbuster and Sylvan.

Emma realized that her utmost important obligation as a frontrunner was to assist staff and corporations understand their potential. The CEO place at Dwelling Helpers Dwelling Care supplied her with the proper alternative to do exactly that. She centered on constructing and shaping a crew that was as dedicated as she was to the corporate’s: To assist folks keep unbiased, secure, and comfortable so long as doable wherever they name residence.

Emma notes, “As we’ve grown, we’ve added to our crew and our excellent community of franchisees. We’ve stored our concentrate on our mission. Our mission drives our spirit of innovation and rallies the crew whereas we aggressively pursue our targets.”

Talking about challenges that got here throughout whereas pursuing targets, Emma realized that most individuals who accomplish nice issues face challenges. She asserts, “What decides how a lot you obtain is the dangers you might be prepared to take, the daring selections you make, and your willpower to maintain shifting ahead.”

For the Folks

Emma devoted the previous fourteen years of her profession, advancing senior care by means of Dwelling Helpers and as an business advocate by means of her work with the Dwelling Care Affiliation of America, serving because the President of the Board of Administrators.

Most lately, Emma helped advocate for advantages for Dwelling Care employees all through this pandemic. Her tireless efforts ensured that Dwelling Care aids are labeled as important personnel.  She additionally created partnerships with PPE suppliers to make sure the security of all Dwelling Helper staff and their purchasers.

The Caring Hand

Dwelling Helpers Dwelling Care envisions turning into probably the most trusted and revered supplier of complete residence care providers and help to assist folks stay unbiased, comfortable, and secure wherever they name residence.

Emma states that for many who work on the Nationwide Help Heart, the corporate is a step faraway from the direct supply of care. Thus, she always reminds her crew of the “WHY” behind the work which is finest represented with the Distinctive Caregiver program. Emma shares, “Annually, we get a whole bunch of nominations from purchasers—we share these with our groups repeatedly—as they at all times present the significance of what we do and the real appreciation purchasers have for our Caregivers and the providers supplied.”

Unmatched Tradition

Emma expresses that the spirit of innovation drives the group and retains the crew extremely engaged, bettering the lives of seniors and their households.

In 2021, Dwelling Helpers launched its new Cared-4(sm) service providing, an modern methodology that’s altering how Dwelling Care might help folks keep unbiased so long as they select and accomplish that with inexpensive choices for its purchasers.

Emma describes that Cared-4 begins with distinctive in-home care and leverages new methods to attach and have interaction the purchasers, which uniquely covers the 4 main danger components related to hospitalizations. From diet planning and meal preparation to treatment reminders, wellness calls, and tech-enabled gadgets to assist when an emergency arises, Cared-4 extends the continuum of in-home care and is the subsequent era of residence care.

Tech to Care

As many seniors want added help to remain unbiased, they fear about residence care’s monetary and private influence. As a corporation, Dwelling Helpers has devoted itself to leveraging expertise to reinforce care and scale back prices for its franchisees and purchasers.

Emma states that leveraging in-home monitoring options might help the Dwelling Helpers company and a shopper’s household know if there’s been a fall, a change in routine, and even be alerted if there’s an emergency. She provides, “Gaining access to monitoring expertise can provide our purchasers higher freedom to take pleasure in their favourite actions, realizing that in the event that they want help, we’re the press of a button away. We’re the primary in our business to make use of voice-controlled monitoring, in addition to expertise that gives the household and Caregiver’s key knowledge factors on the general welfare of the shopper in an easy-to-use portal.”

Dwelling Helpers additionally added Wellness Calls to its service choices, permitting the franchisees to examine in on purchasers when a Caregiver isn’t within the residence. These calls present invaluable social connections and life-saving reminders about treatment or different routines essential to hold the shopper secure and wholesome.

Dwelling Helper’s absolutely built-in back-end enterprise software program system helps franchisees plan their staffing to scale back burnout and turnover of Caregivers by managing their workload extra effectively. The system supplies entry to knowledge that helps the franchisees run extra successfully and make higher selections for his or her workers and purchasers.

Want For

The business is hyper-focused on the effectivity expertise can create and the labor reductions from expertise, particularly robotics. Emma says, “I’m hopeful that different executives like myself will weigh the advantages of those applied sciences with the vastly wanted private connection our purchasers deserve. In lots of circumstances, the bond between a Shopper and a Caregiver is extremely private and is without doubt one of the best items that come from working with a gaggle like Dwelling Helpers Dwelling Care.”

Making ready to Overcome Hurdles

Labor shortages are probably the most vital problem residence care companies face at this time and sure into the subsequent couple of years. Demand for residence care providers has solely elevated for the reason that pandemic, and with the growing older tendencies of the inhabitants, demand will probably proceed to develop.

Operators might want to discover methods to scale back turnover, enhance hiring effectivity and improve the Caregiver’s expertise. Dwelling Helpers supplies franchisees with ongoing coaching applications that their Caregivers can do just about to develop new abilities and create higher alternatives for themselves.

It has developed recognition applications that showcase the unbelievable work Caregivers do and assist these see the precious help that Caregivers present to encourage others to contemplate a profession change.

Farsighted Targets

Senior Care is crucial to Emma as she was a household caregiver for years. She shares, “I perceive how invaluable the work is. I can’t envision a future the place I don’t hook up with this business in some form or trend. For Dwelling Helpers Dwelling Care, I see a really vibrant future centered on supporting our franchisees with modern applications that proceed to assist them develop and serve their group. We’ve achieved double-digit compound annual system-revenue development for the previous ten years. I see our development persevering with each when it comes to gaining market share and in business development total.”


Emma advises aspiring entrepreneurs to leap in with each toes because the business will proceed with quite a few tailwinds driving the sector ahead. “Our inhabitants is growing older, dwelling longer, and dwelling with extra persistent circumstances. We want individuals who wish to make a distinction and positively contribute to the standard of lifetime of their purchasers/sufferers and their staff and colleagues,” Emma concludes.

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