August 20, 2022



2IMMERSIVE4U®: Democratizing Digital Actuality

5 min read

Storytelling has been an environment friendly medium for interactive communication. Beginning with pictographs to deriving a normal textual content for straightforward expression, storytelling has been on the coronary heart of the human thoughts.

From strolling on the pavement holding books to eyes dipped into digital screens, the world has witnessed a fast-paced digital transformation. And, sprouting by means of the digital area, Digital Actuality has opened new alternatives for storytellers who want to ship upon a promise of interactive storytelling. However sadly, Digital actuality has centered extra on the {hardware} phase rolling down the importance of VR content material with a mobile-friendly expertise.

Thriving by means of these challenges and being impressed with a imaginative and prescient to create a mobile-first VR expertise led to the muse of 2IMMERSIVE4Uco-founded by Dusan Simic as its CEO and Filip Milinkovic as the corporate’s President. The corporate envisions partnering with proficient creators and charting the course for the adoption of VR within the anime area.

We at Insights Success interviewed Dusan and Filip to be taught extra concerning the expertise management of 2IMMERSIVE4U.

Listed here are the important thing highlights of the interview:

Please transient our viewers about 2IMMERSIVE4U and the way it has positioned itself as a number one participant within the AR/VR area.

Dusan: We began from a unique angle than most corporations which might be strictly depending on the {hardware}. VR is just not a brand new factor. The format didn’t keep on with the viewers, so a unique method was wanted. Our preliminary thought is to begin from the content material facet, not the {hardware}.

Inform us extra about your choices by means of which you’ve got ascertained your stronghold available in the market.

Filip: Our distinctive method in 360° and 180° is targeted on story and accessibility. You’ll be able to watch 2immersive4u movies on any gadget (cell, computer, or laptop computer) and get the total immersive experience- enabling the viewers easy accessibility to those experiences. Our movies are good for advertising content material, music movies & anime.

Dusan & Filip, please transient us about your journey within the AR/VR business and the way you’ve got contributed in direction of 2IMMERSIVE4U’s success.

Dusan: I’ve come from the music business, had 12 years of expertise there, couple of rewards & Sony deal. I met Filip on the native hub previous to Covid, the place he was main the workshop about Digital transformation. They assigned him as a mentor, and I used to be blown away by his approaches and considering, so I used to be like – I want to begin an organization with this man. I believed he was like 25 or 26 years previous; he was simply 19 on the time.

Quickly I’ve began posting on-line advertisements and utilizing referrals from my mates to search out the precise guys for the initiatives. Now now we have a distant workforce from 4 completely different continents.

Filip: This area is exclusive. In the previous couple of months, now we have seen the emergence of curiosity within the AR/VR area due to the metaverse, however the expertise is just not new. The preliminary VR wave began round 2015, and over time, it slowly died down besides in just a few niches. I imagine that what we do right here at 2Immersive4U is of essential significance. Along with all creators, now we have an opportunity to redefine what AR/VR is and stir it in the precise route.

Being an skilled chief, share your opinion on why adopting trendy applied sciences is important for AR/VR corporations and the way have you ever leveraged completely different applied sciences to ship your choices?

 Dusan: AR/VR corporations are largely already on the forefront of contemporary applied sciences. In 2Immmersive4U, we make the most of trendy instruments to boost our course of. One in all our favourite instruments is Unreal Engine; we love what they do and all issues they allow on this medium.

Through the COVID-19 pandemic, what challenges did you face, and the way did you maintain operations whereas making certain the protection of your staff?

Filip: Pandemic didn’t influence us very a lot. We have already got a distant workforce, and now we have mastered that kind of manufacturing. If something, lets say that COVID-19 has opened many corporations to be aware of the cutting-edge applied sciences which play in our favor.

 What could be your recommendation to budding entrepreneurs who aspire to enterprise into the AR/VR area?

Dusan: Earlier than all of us agree that adopting trendy applied sciences is the important thing, we should always possibly suggest a unique query: When is the precise time for adopting? We noticed previously that first movers have been proper about future predictions, however generally being too early within the recreation can lead you to make the entire errors.

We advise budding entrepreneurs to construct on the highest of the errors corporations make on this area and to not observe the mimetic want, aka to try to copy different corporations simply because it’s in style.

For all aspiring creators within the medium, we advise to not restrict creativity however to discover the medium outdoors of its set boundaries.

How do you envision scaling your organization’s operations and choices in 2022 and past?

Filip: Our course of is presently patent-pending, and we’re increasing to Southeast Asian markets. Our imaginative and prescient for 2022 and past is to companion with proficient creators within the area of animation from that market and chart the course for the adoption of VR within the anime area.

Please give us just a few case research of your merchandise, testimonials of your shoppers/clients, and awards/recognitions that precisely spotlight your organization’s place available in the market. (If obtainable/permissible)

Dusan: We’d wish to level out to of our favourite case research.

With Reactor 5, our first music video, we obtained Emmy nomination within the interactive media area. On this mission, we partnered up with PeopleLink, a nonprofit from Cleveland, to assist underserved households all through Northeast Ohio.

With Mr. Memo, we took an previous product from the ’90s and revived it utilizing the trendy medium. We utilized our distinctive format for the YouTube Adverts and achieved a ten%-12% click-through price, a 100% enhance from the typical click-through price.

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